About Us

Who We Are

2015 – A Mother’s Beginning

Mae founded Mae & Willow Charleston with a simple dream: to support her daughter Willow. What began as a small boutique was rooted in love, resilience, and a passion for timeless coastal-inspired fashion.

2017 – Growing Through Challenges

The early years were filled with long nights and doubts, but with every order, loyal customers gave Mae the strength to continue. Each piece was carefully chosen, reflecting both style and purpose.

2020 – Building a Community

More than just a shop, Mae & Willow became a warm, welcoming space where women could celebrate themselves, embrace confidence, and find joy in everyday beauty. Ethical practices and thoughtful sourcing became guiding values.

2023 – A Trusted Destination

The boutique earned recognition as a trusted source for coastal-inspired style. With a mission centered on quality, comfort, and individuality, Mae & Willow inspired women to see fashion as a lifestyle of self-expression and connection.

2025 – 10 Years of Comfort & Style

Marking a decade of growth, Mae & Willow celebrates 10 years of comfort and style. What began as a mother’s dream has become a beloved destination, uplifting women through fashion and reflecting the heart of coastal living. Mae and Willow share gratitude with every customer who made the journey possible.

Our Mission

At Mae & Willow Charleston, we are here to celebrate women through timeless fashion inspired by the coastal way of life. Our mission is to offer a thoughtful collection of elegant, comfortable pieces that reflect the beauty of the beach and the individuality of every woman who wears them.

We value quality over excess and choose every item with care. Each piece is selected not only for its look and feel, but also for its purpose. We support ethical practices and believe in responsible sourcing, because what you wear should feel good in every sense.

Mae & Willow Charleston is more than a place to shop. It is a warm and welcoming space where women can express themselves, feel confident, and take joy in the quiet beauty of everyday life.

Our Vision

Our vision is to be the most trusted destination for coastal inspired fashion for women who appreciate beauty, grace, and ease. We hope to create more than just a wardrobe. We want to inspire a lifestyle rooted in self expression and connection.

We believe that fashion has the power to uplift and that style becomes most meaningful when it reflects who you truly are. By embracing the spirit of coastal living, we hope to bring a sense of calm, clarity, and joy into the lives of our customers.

Through every collection, every message, and every moment of care, our vision is to make women feel seen, valued, and beautifully at home.